Hello. We Are the PEOPLE People.
Tapping the power of people to transform care and communities for the better.
We help aging services organizations create communities that they would be proud to choose for themselves and their families. Our independent research supports this claim.
Through world-class consulting, technical assistance, and education, we empower eldercare providers to implement lasting change and transformation that is meaningful and measurable. Simply put, it works.
Formerly known as the Center for Innovation, AgingINSM is a global nonprofit born from the merging of two of the most influential movements in long-term care: Pioneer Network and The Green House Project. For more than 30 years, we have been leading the charge to dismantle outdated models, elevate care professionals, and create environments where older adults can live fully, with dignity.
We are the only nonprofit organization that connects care partners and elders with academic research and real-world practice. We do this by bringing together providers, researchers, policy makers, regulators, and advocates from every corner of the aging services ecosystem.
Mission
The catalyst for person-directed living and empowered cultures in the community of one’s choice.
Vision
A world where aging is honored, caregiving is valued, and care environments empower people of all abilities to continue living with purpose and joy.
Values
- Dignity Over Dependency – We honor the inherent worth of every individual, regardless of ability or diagnosis.
- People First, Always – Whether it’s a care partner or a resident, humanity leads every decision.
- Courage to Disrupt – We ask hard questions and challenge norms that no longer serve us.
- Science + Story – We combine academic evidence with lived experience to drive action.
- Together Is Better – Transformation happens when we build it together—across roles, sectors, and ideologies.