Repositioning Today’s Care Settings into Homes Where People Want to Live
If you’re responsible for the future of health services in your organization, this is an affordable symposium you cannot afford to miss.
Many skilled nursing centers, assisted living communities, and memory care neighborhoods are struggling with outdated models that are increasingly unattractive to both the market and the workforce. Some communities are closing. Some are being sold. But others are asking a more proactive question:
What if we reimagined care entirely?
Overview
The Reimagining Care Symposium is designed for leaders ready to rethink the future of health services in their communities.
In a small, intimate setting, this two‑day gathering places you close to industry leaders, innovators, and peer operators for candid conversations, real case studies, and practical strategies for moving beyond outdated institutional models toward environments that feel like home.
Featured Speakers
Amy Estridge – Director, 3rd3rd Marketing
Amy will explore the often overlooked but essential role of branding, marketing, and lead generation in senior care. She will demonstrate how strong positioning and messaging can transform a care community into a vibrant place where older adults truly want to live.
Susan Ryan & Zoie Garza – AgingIN Leadership Team
AgingIN CEO Susan Ryan and coach Zoie Garza will share insights based on the latest research and real‑world experience. Their sessions will explore workforce development, culture change, and person‑directed care practices that help organizations translate innovation into action.
Michael Starke – President & CEO, PMD
Michael will challenge conventional thinking around senior living development by examining how shifting demographics, consumer expectations and market realities are redefining what today’s communities must deliver. Drawing on decades of experience, he will explore how data, feasibility and forward-looking strategy can move organizations beyond outdated models and toward communities that truly resonate with the next generation of older adults.
Stay Tuned: More Speakers Coming Soon!
Experiential Learning
Live Tour & Education – The Homeplace at Midway
Participants will explore The Homeplace at Midway, Kentucky’s first GREEN HOUSE™ Project community.
This immersive experience demonstrates how thoughtful design, small‑house living, and empowered care teams create environments where individualized care, dignity, and meaningful daily life are operational realities.
Event Details
Dates: June 16–17, 2026
Location: The Homeplace at Midway
101 Sexton Way
Midway, KY 40347
(Fly into Lexington, Kentucky)
Symposium Cost: $495
Register today and bring your team.
