Join us on Dec. 11, 2025, at 2:00 p.m. EST for: “Who Says Skilled Nursing Doesn’t Work: Where Margin Meets Mission (Part 2).”

Part two of this two-part webinar series explores the realities of providing long-term skilled care services in the United States—including low reimbursement rates, challenges in attracting, paying, and retaining staff, and margins that may threaten financial viability. Both webinars will examine start-up costs, payer mix dynamics, and strategies that profit and non-profit entities can employ to adapt and grow within the skilled care marketplace.

Webinar 2: Featuring Deke Cateau
Deke Cateau is Chief Executive Officer of A.G. Rhodes, one of Atlanta’s oldest non-profit providers of long-term care. In 2024, A.G. Rhodes opened a new 72-bed skilled nursing and memory care building using the household model with a goal of primarily serving those on Medicaid. Since opening, the memory care community has served an average 75% Medicaid population. It is their hope that this model will inspire others to replicate in their communities.

Key takeaways:

  • Explore how a 120-plus year history of service shapes organizational values and guides decision-making today
  • Learn strategies non-profits use to adapt, grow, and remain mission-focused in changing times
  • Gain insights from real-world experiences in leading culture, innovation, and change within senior-serving organizations while maintaining financial viability
  • Discover practical approaches to deepen engagement and improve outcomes for older adults